Privacy Policy
Last Updated: July 19, 2026
1. Introduction
WebWorks ("we," "our," or "us"), owned and operated by Big Leap LLC, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (webworks.so) and use our SEO optimization and data analysis services. By using our services, you consent to the data practices described in this policy.
2. Information We Collect
We collect several types of information from and about users of our services:
- Personal Identifiers: Name, email address, optional phone number, account credentials, and other contact details you provide when you register, request a report, submit a form, or schedule a meeting.
- Usage Data: Details of your visits to our site, including traffic data, location data, logs, and other communication data and the resources that you access and use on the website.
- Device Information: Information about your computer and internet connection, including your IP address, operating system, and browser type.
- Customer Data: Data you input into our SEO tools for analysis, including website URLs, keyword lists, competitive data, and audit or report requests.
- Advertising and Attribution Data: Campaign parameters, click identifiers, referring pages, and events such as page views, form submissions, report requests, and completed scheduling actions.
3. SMS/Text Messaging Privacy
Information We Collect
When you opt in to receive SMS messages through our website, we collect:
- Your phone number
- Your SMS consent preferences (transactional and/or marketing)
- Records of SMS messages sent and received
- Opt-in and opt-out timestamps
How We Use This Information
We use your phone number and consent preferences solely for the purposes you have authorized:
- Transactional SMS: To send messages related to your inquiry, project updates, scheduling, and customer support.
- Marketing SMS (if opted in): To send promotional messages, offers, announcements, and service updates.
Data Sharing
We do not sell or rent your phone number or SMS consent data, and we do not share SMS consent records with third parties for their marketing purposes. We may share your phone number with our SMS service provider to deliver messages on our behalf. If you provide a phone number in another form, the uses and disclosures described in Sections 4 through 6 may also apply, including CRM and scheduling support and hashed advertising measurement.
Data Retention
We retain your phone number and SMS consent records for as long as you remain opted in, plus a reasonable period thereafter to comply with legal and regulatory requirements. Opt-out records are retained to ensure we honor your preferences.
Your Rights
- Opt out at any time by replying STOP to any SMS message.
- Get help by replying HELP to any SMS message or emailing support@bigleap.app.
- Request deletion of your phone number and SMS data by contacting support@bigleap.app.
Consent is Not Required for Purchase
Providing consent to receive SMS messages is not a condition of purchasing any product or service from WebWorks.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our service and hold certain information. These technologies are used for maintaining sessions, understanding user preferences, and improving our site's performance.
We specifically use the following third-party services:
- Microsoft Clarity: To capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay.
- Plerdy: To understand website interactions through tools such as behavioral analytics and heatmaps.
- Meta Pixel and Conversions API: To measure, attribute, and optimize advertising. Browser and server events may include the page or action, IP address, browser and device information, ad-attribution identifiers, and a cryptographically hashed version of contact information such as an email address or phone number. We share this data with Meta for advertising measurement and optimization.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service. Browser controls may limit browser-based tracking, but they do not prevent processing needed to provide a service you request or the server-side advertising measurement described above.
5. How We Use Your Information
- To provide, maintain, and improve our SEO tools and website audit services.
- To create, save, and email reports that you request.
- To keep inquiry and report-request records in our CRM and follow up about the request or our related services.
- To prefill contact details with our scheduling provider when you choose to book a meeting.
- To provide you with information, products, or services that you request from us.
- To fulfill any other purpose for which you provide it.
- To notify you about changes to our website or any products or services we offer.
- For analytics, advertising attribution and optimization, and market research to improve our service offerings.
6. Disclosure of Your Information
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:
- To our subsidiaries and affiliates.
- To contractors, service providers, and other third parties we use to support our business (e.g., hosting providers, payment processors).
- To HighLevel, our customer relationship management provider, to store lead and inquiry records and support follow-up.
- To Zcal, our scheduling provider, when you choose to book a meeting; we may prefill the booking page with the name, email address, and eligible phone number you provided.
- To our email delivery provider to send requested reports and other messages.
- To Meta and our analytics providers for the measurement and advertising purposes described in Section 4, including event data and hashed contact identifiers where applicable.
- To fulfill the purpose for which you provide it.
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
7. Data Security and Retention
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential.
We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: The right to request copies of your personal data.
- Rectification: The right to request that we correct any information you believe is inaccurate.
- Erasure: The right to request that we erase your personal data, under certain conditions.
- Restrict Processing: The right to request that we restrict the processing of your personal data.
- Data Portability: The right to request that we transfer the data that we have collected to another organization.
9. Children's Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.
10. Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at: